When it comes to tracking trends in the luxury real estate sector, nobody beats the Institute for Luxury Home Marketing (ILHM). Their annual Luxury Housing Reports provide some of the most accurate, succinct, and useful analysis of high net worth real estate statistics that you'll...
While some of the team here thinks I'm crazy when I expose what other luxury marketing companies are doing brilliantly but I just can't help it. The talented team over at One Luxury Marketing got a chance to produce a video for American Express's Departures...
While we are all familiar with RE/MAX when it comes to real estate they're not quite know for things in the luxury end of the real estate market. Sure they have some of the top agents in North America, a well it's not like they've...
I've been long wanting to write a post on luxury event marketing as I attend more events and we help clients come up with ideas for their brand. I wanted to use an outside source as an example and saw an opportunity the other day...
Porsche has taught me many things about marketing over the years, not to mention having me in their pocket as a lifetime lover of their cars. This year's Le Mans provided us with yet another amazing race and while Audi ultimately took it home, Porsche stayed in...
It's hard to come across public data for targetting affluent shoppers online but thanks to the good people over at Nielson you now have a little more. This report takes a look at data from the United States only and focuses on households that have...
There's only one day left from Le Miami 2014 and while we couldn't be there I thought we could recap some of the highlights from this year's show. For those that don't know, Le Miami brings together the best and brightest who are changing the...
We help a lot of Realtors in the luxury real estate sector in marketing their extravagant properties and it's something we enjoy doing quite a bit. We get to not only help create beautiful content but we enjoy the process of seeing those social shares...
We've long been involved with the marketing and branding end of the private aviation industry, and we know how stale the experience can be for consumers. With that being said, in comes JetSmarter to shake up the industry and provide a bespoke buying experience unlike anything else...
I've spent the better part of my last year helping an emerging luxury company build up its brand, primarily through online means - but there's one aspect in particular that's been tough to develop. Selling a luxury product online is a difficult task, and doing...