14 Jun [Report] Marketing To The Affluent Online
It’s hard to come across public data for targetting affluent shoppers online but thanks to the good people over at Nielson you now have a little more. This report takes a look at data from the United States only and focuses on households that have $250,000 to $1 million in spending money.
One of the most common online activities of the wealthy is monitoring stocks and following financial news
This is something I’d pay close attention to, especially for those looking to do media buys to get the attention of the UHNW individual. I couldn’t find a the PDF on Scribd so I added it here, but if you’d like to download a copy you can do some directly form Nielson right here.