[Report] Marketing To The Affluent Online

It’s hard to come across public data for targetting affluent shoppers online but thanks to the good people over at Nielson you now have a little more. This report takes a look at data from the United States only and focuses on households that have $250,000 to $1 million in spending money.

One of the most common online activities of the wealthy is monitoring stocks and following financial news

This is something I’d pay close attention to, especially for those looking to do media buys to get the attention of the UHNW individual. I couldn’t find a the PDF on Scribd so I added it here, but if you’d like to download a copy you can do some directly form Nielson right here.

Ryan Clark

Ryan is the founder of Luxury Branded and is a branding and marketing strategist for our clients. If you'd like to schedule an hour long free consultation on how and what we can do for your brand then please get in touch.   Follow him on Twitter: @LuxuryBranded Google+: +Ryan Clark as well read his personal blog Luxury BC.

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