We have been heavily involved in luxury car dealership marketing for a very long time due to my passion for motorsports and an absolute love for all things fast. Unlike the exciting new models that come out of luxury car makers yearly, the marketing strategies...
I recently reread an article Lorre White wrote on Luxury Daily (which I believe is a repost form her website) which talks about something that really needs to be made clear: Reaching UHNW individuals online or off is no easy feat and a large majority...
I came across a Tweet to a Freelancer job posting asking for help finding UHNW individuals by scraping the web for emails and contact information. Seeing this sort of request from a luxury company out there makes me cringe and they're literally going to ruin...
If you've ever considered pursuing a career as a marketer in the luxury lifestyle industry, you've probably wondered what the qualifications are; should you try to learn everything on the fly, or are there specific higher education programs that cater to preparing you for work...
Luxury brands occupy a unique niche in the marketplace, and reaching their ideal target audience increasingly involves working with key social influencers. As both a luxury lifestyle influencer and an industry insider, we figured that the Luxury Columnist (real name Suze Renner) was the perfect...
Last week I gave a short but to the point presentation to the BC Chapter of the Luxury Network International on how to target UHNW(Ultra High Net Worth) consumers online. These people are not spending time on Facebook and they're certainly not live updating on...
I will be speaking at a luxury industry event in Victoria, BC, Canada tomorrow night (August 6th). Billed as "an evening of scotch and luxury marketing with fellow luxury network members," this exclusive event is being co-sponsored by The Luxury Network British Columbia, Sotheby's International...
Over the last year we've seen our clients' needs shift into paid search a lot more, particularly when it comes to getting in front of high net worth individuals, and if nothing else, we've learned it isn't easy to do. The focus for us has...
I've been long wanting to write a post on luxury event marketing as I attend more events and we help clients come up with ideas for their brand. I wanted to use an outside source as an example and saw an opportunity the other day...
It's hard to come across public data for targetting affluent shoppers online but thanks to the good people over at Nielson you now have a little more. This report takes a look at data from the United States only and focuses on households that have...