American Express Departures Magazine Behind The Scenes

While some of the team here thinks I’m crazy when I expose what other luxury marketing companies are doing brilliantly but I just can’t help it. The talented team over at One Luxury Marketing got a chance to produce a video for American Express’s Departures magazine. They did an amazing job showcasing the people behind the magazine and the creative process that goes into creating this industry changing content machine.

To me and a lot other branding nerds out there telling your story is key to success as it helps connect your fans with the brand’s human element. There are a lot of people behind a magazine like this from editors to explorers and the team working on Departures certainly has the experiences and talent to do it right. You can of course buy the print magazine but I recommend getting the app for you iPhone or iPad right here in the iTunes store.

departures magazine ipad app

Ryan Clark
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Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.