03 Jul American Express Departures Magazine Behind The Scenes
While some of the team here thinks I’m crazy when I expose what other luxury marketing companies are doing brilliantly but I just can’t help it. The talented team over at One Luxury Marketing got a chance to produce a video for American Express’s Departures magazine. They did an amazing job showcasing the people behind the magazine and the creative process that goes into creating this industry changing content machine.
To me and a lot other branding nerds out there telling your story is key to success as it helps connect your fans with the brand’s human element. There are a lot of people behind a magazine like this from editors to explorers and the team working on Departures certainly has the experiences and talent to do it right. You can of course buy the print magazine but I recommend getting the app for you iPhone or iPad right here in the iTunes store.