29 Mar Dear Ryan Serhant: How You And Other Luxury Brokers Can Outdo StreetEasy/Zillow Digitally

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As some of our readers know, I’m a huge fan of Million Dollar Listing and the various cast members. Ryan Serhant is a name everyone in real estate knows and today I saw this on his Facebook page. I’m glad to see this topic get...

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15 Aug Private Jet Marketing Week: Using Instagram To Build Relationships With The Jet Set

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First post this week is a simple yet complex strategy that will lead you down a rabbit hole you won’t soon regret falling into. I’ve said it time and time again: Social media has lead to marketers’ direct access to a large affluent audience right...

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24 Mar Truly Reaching UHNW Customers Online & Off: What We’ve Learned The Hard Way

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I recently reread an article Lorre White wrote on Luxury Daily (which I believe is a repost form her website) which talks about something that really needs to be made clear: Reaching UHNW individuals online or off is no easy feat and a large majority...

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27 May Spot On Superyacht Marketing By Example

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I think it’s safe to say that if you need brilliant content for your superyacht, you cannot go wrong with the team over at Superyacht Media. I’ve recommended them to our clients and a visit to their Vimeo profile is always time well spent… Even...

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20 May Home

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25 Apr Luxury Brand’s Guide To Marketing On Vine

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Vine is the strange child of Twitter that allows anyone to create short looping videos much like animated GIFs. While it will never be a spotlight-centric social network, I do see a few luxury brands present and doing interesting things. This is truly a social...

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08 Apr 7 Luxury Industry Blogs To Follow In 2014

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While we’ve only been on the scene for a few years within the luxury industry, there are a host of writers and thinkers within this community that I’ve been inspired by. My main focus is on brand building and viral marketing within the luxury industry,...

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02 Feb Luxury Retailer Gets Google Penalty For…

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… contest and giveaway links. The past two years have been a wild ride for businesses playing the Google game requires the acquisition of links. Those who compete for serious search terms in the organic listings know that links still play a major role in...

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03 Dec Google Penalty: A Luxury Hotel’s Recovery Story

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We had a new hotel client come to us this past summer after receiving a manual notice about unnatural links. It wasn’t around the time of a Google Penguin update, although they certainly were cruising for a bruising. We thought some of you in the...

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15 Oct Luxury Marketing By Example With Tacori

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Once in a while, I like to take a peek under the hood of some of the world’s leading luxury brands and showcase mainly what they’re doing right, and sometimes what they’re doing oh-so-wrong. Today, we’re going to be looking at a well-known jewelry brand...

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