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We do a lot of luxury hotel marketing both online and off. While the real world(offline) tactics haven’t changed much over the years, the online stuff seems to be a mystery for some hotels. With the economy swaying all over…
We do a lot of press release work with our clients and coming from a SEO background we know what NOT to do. Most companies waste everyone’s time promoting news that isn’t news, and this is something we will never…
August 1st marks Swiss National Day and my favorite watch brand in all the world has celebrated brilliantly with their own little video. IWC Schaffhausen is a brand that makes some of the most beautiful watches, as well their marketing…
The Burj Al Arab in Dubai is known for being one of the most luxurious hotels in the world, if not the most. They now are offering gold iPads for guests which really puts them over the top. While a…
Online reviews are often neglected and we regularly see this being a problem when clients first come to us for help. I thought we could take a look at a real world example of a non-client to showcase why it’s…
One of the best methods of getting the word out for luxury brands is still and will be for a long time to come is blog exposure. While most larger luxury brands just get their PR agent to send out…
Mobile commerce has come a long way but I never would have expected a $500,000 USD transaction coming from an iPhone. Well the good folks at PrivateFly.com had this happen recently and I think that’s insanely cool. The affluent nerd…
I couldn’t help but notice the 65m superyacht parked in the harbour here in Victoria BC and just had to get a close up shot. While this city is no stranger to superyachts, they’re usually not here for this long…
In the world of high-end real estate, there are few websites more popular than Pricey Pads, which gives readers an in-depth look into the world’s most beautiful homes. From Hollywood mansions to Dubai penthouses, Pricey Pads scours the globe for…
Instagram for video has been out a little while now and obviously it’s quite the hit with users, but what about brands? So far I still think it’s still being under utilized although a few of the early adapters are…