Burj Al Arab Has Gold iPads In Every Room

The Burj Al Arab in Dubai is known for being one of the most luxurious hotels in the world, if not the most. They now are offering gold iPads for guests which really puts them over the top. While a lot of the world, myself included, thinks it’s quite silly, there are two reasons I can see why they’ve done this.

Burj Al Arab gold ipad
Credit: Burj Al Arab
First of all this hotel is known for luxury, so gold and bejewelled items will fit right in here no matter how tacky they are. What I like is the fact it is so lavish that just about every luxury blog and news site will be jumping on this news like a fly to…well you know.

Not every luxury hotel is in the position to offer that many gold iPads, but doing something a little extra extravagant in an already luxurious niche can go a long way. Our whole marketing and branding philosophy revolves around standing out and doing something different, so hopefully you’re paying attention.

Ryan Clark
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Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.