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Our luxury marketing blog covers all our original content about marketing to HNWI online and off.
We do a lot of press release work with our clients and coming from a SEO background we know what NOT to do. Most companies waste everyone’s time promoting news that isn’t news, and this is something we will never…
Online reviews are often neglected and we regularly see this being a problem when clients first come to us for help. I thought we could take a look at a real world example of a non-client to showcase why it’s…
One of the best methods of getting the word out for luxury brands is still and will be for a long time to come is blog exposure. While most larger luxury brands just get their PR agent to send out…
(Note: I’ve also included a Chinese translation of this post below the English version!) Service “à la Française” for Chinese students looking to the luxury industry China’s increasing demand for luxury goods and services growing year over year, it’s impossible…
Instagram for video has been out a little while now and obviously it’s quite the hit with users, but what about brands? So far I still think it’s still being under utilized although a few of the early adapters are…
While some luxury brands still sit by the wayside when it comes to social media engagement, that’s not quite the case with the team over at Sotheby’s Realty Canada. There are many uses for social media and sometimes technical support…
The luxury hotel industry has seen its ups and downs during the recession, and we’ve seen quite the trend shifting towards the local market. Our take on it has been that while there are still a good amount of travelers…
Mobile has taken ahold among the average user and its use is as common as chewing a stick of gum these days. Within this sea of digital eyes there is a of course the affluent buyer, and they now have…
Instagram’s explosive growth has been faster than any social network so far. With this growth, it’s being recognized as the next big thing in content marketing, especially within the luxury sector. A lot of luxury brands refused to adapt Twitter…
Over the years the luxury real estate industry has embraced the latest technology, whether it be with social media or apps on the latest mobile phones. Marketing within this sector has also been rapidly changing, with brokers and firms using…
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