Category Marketing

How Not To Market To UHNW Individuals

I came across a Tweet to a Freelancer job posting asking for help finding UHNW individuals by scraping the web for emails and contact information. Seeing this sort of request from a luxury company out there makes me cringe and…

Attn Luxury Bloggers & Influencers

After a few long months of not only completely redoing our website we’ve also put together our back-end marketing system into a more organized platform. The launch of the Luxury Partner Network has kicked off although we have a lot…

Is Ello For Luxury Brands?

…the short answer? No. Thanks to a huge amount of paid PR and bored hipster journalists, the tech world has been talking quite a bit about Ello. I know what you’re thinking: “Oh great, another social network my brand will…

2014 Billionaire Census

  Once again the good people over at Wealth-X come out with the latest data on the world’s wealthy and boy are the number of billionaire’s growing fast. They partnered up with UBS and put out a rather extensive report…

Targeting The UHNW & HNWI With PPC

Over the last year we’ve seen our clients’ needs shift into paid search a lot more, particularly when it comes to getting in front of high net worth individuals, and if nothing else, we’ve learned it isn’t easy to do.…

ILHM Luxury Housing Report 2014

When it comes to tracking trends in the luxury real estate sector, nobody beats the Institute for Luxury Home Marketing (ILHM). Their annual Luxury Housing Reports provide some of the most accurate, succinct, and useful analysis of high net worth…