Another year has gone by and yet another brilliant wealth report is dropped by the good people over at Knight Frank. For those that are unfamiliar with the Knight Frank Wealth Report simply put, has provided a unique perspective on the interaction between wealth and...
Skift has released another amazing trend report and this one covers the trending topic of lifestyle branding - and for good reason. The luxury travel industry has been knee deep in this style of marketing since its inception, however, the landscape has certainly changed and...
I recently reread an article Lorre White wrote on Luxury Daily (which I believe is a repost form her website) which talks about something that really needs to be made clear: Reaching UHNW individuals online or off is no easy feat and a large majority...
Since Topsy got shutdown late last year I've not really found a replacement I've dug into to track our companies social mentions as well as our clients. Our social media services heavily focus around relationship building and influencer marketing so we're always looking to get...
A lot of our clients have really upped their media guy game this year and it's a tricky minefield to navigate through. While the big brands just seem to turn the tap on and spend exuberant amounts of capital, a lot of luxury brands just...
There's an aspect to marketing that doesn't get talked about often enough and I thought I could get you all thinking about customer loyalty. While hotels operating outside the luxury sphere know that location and price are driving factors for a booking decision, within the...
As social media continues to dominate peoples' interactions online, its importance to marketers has never been more obvious. However, direct marketing from brand accounts is just one small part of the equation; as we will discuss below, getting your products or services featured on trusted...
I caught this episode of Agent Caffeine which is a real estate podcast done by Kelly Mitchell out of San Francisco. Her shows talks the latest in real estate technology and marketing and this episode got my attention because the guest for this one is...
Instagram has quickly become one of the most influential marketing platforms for certain luxury brands over the past couple of years. We are well into 2015 and the trend clearly isn't going away. Instead, it has left a lot of brands stumbling to crack the...
I've been watching through a lot of the Thoughtful China video podcast episodes lately and thought I'd share this one with our readers. The guests were great and had quite a bit of good info from Glamour Sales China CEO Thibault Villet. We've recently been...