Interview with Nik Hardwick of Supercar Experiences UK

Few of us are lucky enough to open our garage and see a Ferrari parked inside, but how about seeing two – or even a dozen different supercars? Enter Nik Hardwick, the owner of Supercar Experiences, a premier luxury car hire company based in the United Kingdom. This lucky entrepreneur has turned his love of luxury vehicles into a thriving business, and we were fortunate enough to get a few minutes of his time to learn just how it is to live the car-lover’s dream!

Luxury Branded: Hi Nik! First off, what supercars have you packed into your garage?

Nik: Hi, I am fortunate enough to have many supercars in my collection, including Aston Martin’s, Ferrari’s, Lamborghini’s, Bentley’s, Porsche’s, Audi R8’s and Range Rovers. It is a stunning mix of sports cars and luxury cars with beautiful interiors.

Supercar Experience Lot

Luxury Branded: Do you have a favourite?

Nik: That’s a tough question. I would have to say that it is either the Ferrari 458 or the Lamborghini Aventador, both are excellent cars.

Luxury Branded: So besides going for beautiful coastal tours, do you also get to take them out for little trips to Tesco and things like that?

Nik: Of course, it is definitely one of the biggest perks of the jobs, a car for every occasion!

White Lambo

Luxury Branded: Why did you start the business?

Nik: I have been passionate about Ferrari’s ever since I was a child, and after doing some research into the market, I realised that the quickest way to own one would be to hire it out.

Red Ferrari

Luxury Branded: Do you have a typical client for your rentals, and which model is the most popular?

Nik: We have a diverse clientele, ranging from people with serious amounts of money to others who have saved up all their life to have the opportunity to drive a supercar, and everything in between. Many of the clients rent supercars for special occasions, such as birthday surprises, anniversary gifts, weddings and funerals (which I have surprisingly had quite a few of). Other major reasons include corporate events, photo or video shooting. Perhaps unsurprisingly, the most popular rentals are Ferrari’s, Aston Martin’s and Lamborghini’s.

Black Bentley

Luxury Branded: What do people get up to when they take one of your babies out?

Nik: In the majority of cases, a rental is for a special occasion of some sort, such as a wedding, so the customers are just putting the icing on top of a great weekend by hiring a supercar.

Luxury Branded: With weather in Britain similar to ours here in Vancouver, are your rentals more seasonal?

Nik: Our peak season is normally April to October during the British summer, so this has always traditionally been our busiest time; however, it is an all-year-round business.

Grey Porsche

Luxury Branded: Which car do you think you will add next to your collection?

Nik: A Ferrari F12 would be nice! It would be great to have another Lamborghini rental, for example the new Hurácan when it is launched next year.

Luxury Branded: While you already have a pile of dream cars, do you have any other models you dream of owning?

Nik: The Ferrari Enzo will always be my dream car; although a 1962 Ferrari 250 GT California runs it close!

White Audi

Luxury Branded: Thanks for the interview, Nik. We appreciate you taking the time out of your busy schedule to answer these questions and let our readers get the inside scoop on a job that I’m pretty sure we all wish we had!

If you’re looking for a luxury or supercar rental in England, make sure to visit Nik’s website at, his Twitter account @MrSupercarHire, or his company’s official Facebook page.

Ryan Clark
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Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.