Register .Luxury Domains Starting This Month

Finally you can now register .Luxury domains since April 10th and while they didn’t make the biggest splash in the news, they’re still worth thinking about. While we haven’t jumped the gun and bought up a bunch mainly because they’re $799 USD per year….

luxury domain register
Img Source: @Godaddy

I don’t foresee luxury companies building a brand from a domain with a .luxury extension but we’ll have to wait and see. I understand the initial rush of domainers will take place and the core names will be scooped up where we can expect to see them on the auction block… For twice their price within a month.

Monica Kirchner On .Luxury Domains


Where Can You Register .Luxury Domains?

The initial push for the .Luxury TLDs was enough to get most of the large registrars open for business on April 10th. I didn’t find a whole lot this week amongst the blogosphere although the best post possible by Michael over at found out that;

Many luxury jewelry brands including watch manufacturers, participated along with fashion designers, auto makers, and Champagne producers including Chanel, Prada, Cartier, Chopard, Dior, Jimmy Choo; Versace, Harry Winston, Escada, Bugatti, Maserati, Rolls Royce, BMW, Patek, Panerai, Montblanc, Baccarat, Perrier Jouet and Krug to name a few.

He also goes on to list a bunch of key domains registered already and I suspect a few hundred more will get snapped up as the weeks go on. If you’re going to be investing in the .Luxury TLD let us know your thoughts, or let us know if you think it’s another “land grab”.

You can grab your domain now over at

Ryan Clark
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Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.

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