RealBook From The RealReal Launched

Luxury consignment marketplace The RealReal has made a big mark on the online luxury scene since it first debuted a few short years ago, being currently on track to generate $125 million by the year’s end. This incredible momentum is largely thanks to their focus on easy-to-use mobile apps, including one for shopping and one for consigning.

The RealReal’s latest app, however, might just outdo the others altogether; called RealBook, this simple yet powerful app lets users quickly find the true market value of tens of thousands of different luxury items, and trade them accordingly.

realbook by the realreal

Say you’re out shopping with friends, or browsing an open air market, and you see something you like. But is that price tag reasonable? Just open up RealBook, search through categories and designers to find the item you’re looking at, and immediately find out what it’s really worth.

To make things even easier, RealBook also includes built-in functionality for buying or consigning items on The RealReal. It’s like their two previous apps combined, plus more. We have a feeling that things are about to get even realer for The RealReal, and their $125 million haul this year will be just the tip of the iceberg!

Ryan Clark
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Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.