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Our luxury marketing blog covers all our original content about marketing to HNWI online and off.
… contest and giveaway links. The past two years have been a wild ride for businesses playing the Google game requires the acquisition of links. Those who compete for serious search terms in the organic listings know that links still…
I’m not sure how many of you noticed the other day but there was a bit of advertising on Google’s homepage the other day for the second Hobbit movie. I don’t have much to go on other than I wonder…
The past few years have been simultaneously strange, wonderful, economically interesting and – most of all – have produced a lot more marketing noise. People are bombarded on a daily basis with advertising, and when someone is looking for a…
We had a new hotel client come to us this past summer after receiving a manual notice about unnatural links. It wasn’t around the time of a Google Penguin update, although they certainly were cruising for a bruising. We thought…
Most businesses see trade shows as an opportunity to target their products to a very demographically specific market. Hundreds of vendors set up shop looking for gimmicks that will draw the attention of the attendees in an attempt to generate…
Once in a while, I like to take a peek under the hood of some of the world’s leading luxury brands and showcase mainly what they’re doing right, and sometimes what they’re doing oh-so-wrong. Today, we’re going to be looking…
Getting your news to shine above the rest of the luxury landscape for your short 15 minutes of fame is no easy task. Luckily for luxury brands, your product tends to be nothing short of amazing so all you really…
There are so many hotels out there and it’s harder than ever to raise your digital voice above all the social noise. I took a look to find a three interesting ways a luxury hotel has gone viral within the…
There is and always will be a second hand luxury goods market thriving and since the birth of the world wide web, the way we buy has changed dramatically. While their will always be brand new goods being pushed out…
We do a lot of luxury hotel marketing both online and off. While the real world(offline) tactics haven’t changed much over the years, the online stuff seems to be a mystery for some hotels. With the economy swaying all over…