13 Dec Cost Of Advertising On Google’s Homepage?

Posted at 17:07h in Marketing by
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I’m not sure how many of you noticed the other day but there was a bit of advertising on Google’s homepage the other day for the second Hobbit movie. I don’t have much to go on other than I wonder what that kind of advertising cost, and how many users did that little link drive.

google homepage advertising

While it is of course intertwined with Chrome and a great ploy to get more users on their browser, it must have cost a pretty penny on the production company side of things. I doubt this spot would get sold just to anyone and it’s a great cross branding promotion in my books.

The Middle Earth experience that link takes you on is pretty damn cool as well so it’s a content marketing hit if you ask me. Take a look at one of the videos which should give you a good idea of what the

So my question to our readers is what do you think that little link would have cost just for a single day’s advertising?

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Ryan Clark
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Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.

1 Comment
  • Geoff
    Posted at 18:26h, 13 December Reply

    After fiddling around with the app for a minute, I figure they must have spent at least a hundred thousand dollars developing the thing.

    Whether or not Google took any money for that link, though, I don’t know. Apparently no money changed hands with the naming of Android’s KitKat release so maybe they’re just scratching the backs of companies and people they want to get in bed with? It showcases Google’s products just as much as it showcases the Hobbit.

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