Luxury Real Estate SEO Case Study Follow Along

We’ve set out to do a follow along luxury real estate SEO case study with a client follow along that will take place over the next three months, basically until the end of the year. The luxury real estate agent client wanted to remain nameless so we’ll do our best to convey all the data, steps taken, success and even failures along the way.

We’re going to list and talk about the on-page SEO changes only to this luxury real estate client’s website that is going down in the month of October this year. This client has luckily shared their ranking data with us, along with other backend data from Google Search Console and Google Analytics. This will help us keep track of the experiment and see how these changes took effect over the next few months.

The Luxury Real Estate SEO Agent Client

This has been a turbulent year within the SEO industry and dealing with Google updates, especially since the start of the summer right up until today. There have been a few core updates, algorithm updates and just a general sense of dread and panic within the SEO community as of late.

What goes up, must come down…but it can go back up again. Our client at hand was not with us before these drops, but rather contacted us to talk about why they’ve lost nearly half of their organic search traffic from Google in the past few months. They once ruled the search results driving home a lot more traffic than what we see here already.

luxury real estate seo

Not the greatest looking traffic to be trying to thrive and survive off of, so we’ll be looking to get at least back to pre June 2019 level. Before we go into how we’re going to do that, we’ll take a peek at some more data the client provided us with when coming on board with team Luxury Branded.

The past decade has brought many changes to the search marketing game and while off-site activities like backlinks are a major factor, the on-page changes that need to be made can go a long way. In a very competitive market you need to be doing everything you can and it all comes down to this, are you the best resources in your location for buyers and sellers?

Luxury Realtor Website SEO Woes

Google uses a mix of AI and human reviewers, and making them happy can be tricky due to so many factors at play. Our client at hand hasn’t updated their website much in the past 5-7 years which means a lot of things are missing. The website itself is your typical WordPress + IDX with a bit of blog content update once every other month.

While this is not a terrible setup, there are so many little missing things that do add up and we’ll talk about those here. You’ll be able to see if your luxury real estate agent website is missing these too, and then get to fixing them. If you’re too busy to get down to it, you can always give us a shout to help out in that area.

What We’re Looking To Do

  • Remove and or update old and outdated weak content pages
  • Add a Privacy policy, Terms Of Service and Editorial Policy
  • Beef up the company profiles, about us content and author bios
  • Setup a better internal linking profile to key pages
  • Showcase and highlight awards, achievements and client reviews
  • Setup an email system to encourage recent clients to leave a review/feedback
  • Start publishing market reports based on recent data
  • Setup and follow a content marketing regime
  • Get Schema markup setup(thanks to Math Rank)
  • Update their older strongest content to be better and date relevant
  • Setup and move them onto HTTPS
  • Create a FAVICON site image and upload it
  • Implement the Math Rank WordPress plugin

 
Now if you’re an SEO or marketing person who keeps up with the times you might be saying, that’s a good start but there’s more. While that is true, I feel as if this is a lot to tackle in just a couple months on a typical budget we see with our luxury real estate agent clients here at Luxury Branded.

If you want to follow along, ask questions and or get help with your luxury real estate SEO just reach out to use via Facebook Chat, Twitter or email and ask away. We will also be updating this post with links to the follow up blog posts seeing if we’ve made headway…or failed.

Ryan Clark
ryan@luxurybranded.com

Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.

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