10 Jan India’s Newest & Largest Digital Real Estate Company: A New Frontier For Luxury Marketers
Today PropTiger and Housing.com joined forces to essentially become India’s largest digital real estate company. These two companies have seen impressive growth over the past couple of years with India poised to become the 3rd largest real estate market in the world.
This means that the new real estate company will offer online and offline services like virtual viewings, site visits, legal and financial diligence, negotiations, property registration and of course, loans. So basically they’re going to be absolutely dominating the real estate industry in India in little to no time.
Luxury Real Estate Marketing In India
This also means that there is an up and coming wave of luxury investors in India looking to expand their portfolio elsewhere. This is just one more reason you’re going to see a lot more articles from me on marketing luxury in India in the coming year.
Luxury real estate marketers are going to have a new battleground upon which to play and they’ll have to start seriously thinking about allocating a budget for the Indian market. Much like the explosion of real estate investment coming out of China these past few years, you can expect to see similar sales opportunities from this emerging market.
Areas such as five star hotels and fine-dining, electronic gadgets, luxury personal care, and jewelry performed well in the year of 2015 and are expected to grow by 30-35% over the next three years.
Source: India Times
For those that are not aware, India’s luxury market is expected to reach $18.3 billion by the end of 2016 from the previous $14.7 billion in 2015. It’s 2017, as you (hopefully) know, so now might be a good time to think about investing in India with this year’s marketing budget. If you’d like to talk about this, please join the discussion on our LinkedIn Luxury Marketing Forum.