$450 Stainless Steel Starbucks Gift Card

While not everyone is a fan of Starbucks coffee, they have definitely stepped it up a little in the past couple of years. While I realize that it’s pretty damn gimmicky, I still admire the marketing effort and design aspect of the stainless steel card. Because of the material that cuts into about $50 worth of the $450 USD price tag, the rest being all for drinks and snacks. I won’t be seeing these here in Canada, but they will apparently work outside of America just like any other card. Only 5,000 cards are available and will be sold only on Gilt.com with the sale starting at noon on Friday(Dec 6th 2012).

UPDATE: Yeah so the cards sold out instantly.

Ryan Clark
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Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.

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