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We’ve all been using Spotify for music over the past few years and this streaming music platform has done a great job and absolutely dominated this space. This has got my attention as of late, even though I’m a bit…
As social media continues to dominate peoples’ interactions online, its importance to marketers has never been more obvious. However, direct marketing from brand accounts is just one small part of the equation; as we will discuss below, getting your products…
Professor Scott Galloway gives a great talk on where luxury is heading in the near future and we thought our readers should be privy to this. For those who have never heard of Scott he teaches Brand Strategy at NYU…
… contest and giveaway links. The past two years have been a wild ride for businesses playing the Google game requires the acquisition of links. Those who compete for serious search terms in the organic listings know that links still…
Most businesses see trade shows as an opportunity to target their products to a very demographically specific market. Hundreds of vendors set up shop looking for gimmicks that will draw the attention of the attendees in an attempt to generate…
Getting your news to shine above the rest of the luxury landscape for your short 15 minutes of fame is no easy task. Luckily for luxury brands, your product tends to be nothing short of amazing so all you really…
There are so many hotels out there and it’s harder than ever to raise your digital voice above all the social noise. I took a look to find a three interesting ways a luxury hotel has gone viral within the…
We do a lot of press release work with our clients and coming from a SEO background we know what NOT to do. Most companies waste everyone’s time promoting news that isn’t news, and this is something we will never…
Online reviews are often neglected and we regularly see this being a problem when clients first come to us for help. I thought we could take a look at a real world example of a non-client to showcase why it’s…
One of the best methods of getting the word out for luxury brands is still and will be for a long time to come is blog exposure. While most larger luxury brands just get their PR agent to send out…
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