I’m not sure how many of you noticed the other day but there was a bit of advertising on Google’s homepage the other day for the second Hobbit movie. I don’t have much to go on other than I wonder what that kind of advertising cost, and how many users did that little link drive.
While it is of course intertwined with Chrome and a great ploy to get more users on their browser, it must have cost a pretty penny on the production company side of things. I doubt this spot would get sold just to anyone and it’s a great cross branding promotion in my books.
The Middle Earth experience that link takes you on is pretty damn cool as well so it’s a content marketing hit if you ask me. Take a look at one of the videos which should give you a good idea of what the
So my question to our readers is what do you think that little link would have cost just for a single day’s advertising?