09 Sep Secrets of Selling to the Super Rich: Sales Superstars of Luxury
Selling to the super rich isn’t something you really learn in school, even in this day and age. It’s about experience, education and if you’re lucky enough you grew up in this world. Otherwise, we’ve got only a handful of people sharing their experiences and thankfully with this new book, we’ve got more insight. Even though we’ve been in this industry for nearly a decade now, these past few years have been quiet the roller coaster.
No matter where you are, there are Super Rich individuals and families—that is, households with a net worth of at least $30 million. Despite representing 0.000029 of world population, they account for nearly 20% of luxury sales. They are predominantly self-made, grew up without luxury, and as they were getting rich, spent most of their time on their businesses, not buying luxury loafers. Because they don’t fit the stereotype, many luxury marketers are out-of-step about how to develop relationships, and how to effectively market and sell to today’s Super Rich.
This isn’t an easy subset of marketing to execute and it’s not only about where to find them, but understanding the UHNW mindset. One of the greatest minds in the luxury marketing world Doug Gollan has co-written his third book with Michael Calman and Daniel Wade.
These three gentlemen have put together this book to help marketer’s navigate the treacherous waters you’ll have to make it through in this game. Every bit of insight and knowledge from these veteran’s will go a long way in stepping your own game up. I’ve just put this book on order from Amazon today and look forward to going through it next week, until then I suggest reading every article these gent’s have put out.
Buy Book: http://amzn.to/2bYWO6I