Secrets of Selling to the Super Rich: Sales Superstars of Luxury

Selling to the super rich isn’t something you really learn in school, even in this day and age. It’s about experience, education and if you’re lucky enough you grew up in this world. Otherwise, we’ve got only a handful of people sharing their experiences and thankfully with this new book, we’ve got more insight. Even though we’ve been in this industry for nearly a decade now, these past few years have been quiet the roller coaster.

No matter where you are, there are Super Rich individuals and families—that is, households with a net worth of at least $30 million. Despite representing 0.000029 of world population, they account for nearly 20% of luxury sales. They are predominantly self-made, grew up without luxury, and as they were getting rich, spent most of their time on their businesses, not buying luxury loafers. Because they don’t fit the stereotype, many luxury marketers are out-of-step about how to develop relation­ships, and how to effectively market and sell to today’s Super Rich.

This isn’t an easy subset of marketing to execute and it’s not only about where to find them, but understanding the UHNW mindset. One of the greatest minds in the luxury marketing world Doug Gollan has co-written his third book with Michael Calman and Daniel Wade.

These three gentlemen have put together this book to help marketer’s navigate the treacherous waters you’ll have to make it through in this game. Every bit of insight and knowledge from these veteran’s will go a long way in stepping your own game up. I’ve just put this book on order from Amazon today and look forward to going through it next week, until then I suggest reading every article these gent’s have put out.

Buy Book: http://amzn.to/2bYWO6I

secrets-of-selling-to-the-super-rich-book

Ryan Clark
ryan@luxurybranded.com

Ryan Clark is celebrating 10 years consulting for luxury brands across the globe helping them reach UHNW individuals online and off. He specializes in luxury digital marketing, SEO, PR and luxury viral marketing. Connect with me to talk about your luxury marketing strategy and how our services can help you achieve more this year. I offer a luxury gaps audit to determine where you're falling flat and where I see you can improve in your marketing efforts.   To connect with him online you can follow on Twitter @LuxuryBranded, connect on LinkedIn Ryan R Clark and read his column on Luxe Getaways Magazine where he covers the world of luxury.

No Comments

Leave a Reply