The hotel industry is currently facing a situation unlike ever before, and it's an unpleasant position I wouldn't want to see inflicted on anyone or industry. Due to the far and reaching travel bans in play, it has forced a lot of luxury hotels to...
There's an aspect to marketing that doesn't get talked about often enough and I thought I could get you all thinking about customer loyalty. While hotels operating outside the luxury sphere know that location and price are driving factors for a booking decision, within the...
With an ever booming boutique hotel industry there's no doubt a big need for an event to get everyone together, and what better place than London? I wish I could have made this conference as we do a lot of marketing in the boutique hotel...
I just caught this awesome presentation by the team over at Turisticae which is a Spanish hotel marketing company. I'm currently working on a luxury hotel presentation and was looking for some inspiration and seeing what had been done already. Give this presentation a look,...
The past few years have been simultaneously strange, wonderful, economically interesting and - most of all - have produced a lot more marketing noise. People are bombarded on a daily basis with advertising, and when someone is looking for a luxury hotel you're up against...
We had a new hotel client come to us this past summer after receiving a manual notice about unnatural links. It wasn't around the time of a Google Penguin update, although they certainly were cruising for a bruising. We thought some of you in the same...
There are so many hotels out there and it's harder than ever to raise your digital voice above all the social noise. I took a look to find a three interesting ways a luxury hotel has gone viral within the last month so perhaps we...
We do a lot of luxury hotel marketing both online and off. While the real world(offline) tactics haven't changed much over the years, the online stuff seems to be a mystery for some hotels. With the economy swaying all over the place there has been...
The luxury hotel industry has seen its ups and downs during the recession, and we've seen quite the trend shifting towards the local market. Our take on it has been that while there are still a good amount of travelers out there, they're just choosing...
I recently got called out to help with a luxury hotel in a very tough marketplace to see if the Luxury Branded team could help out. The online marketing game is always changing and a lot of hotels still don't quite get it when it...